Ask a Short Bureaucratic Question…
And get a long bureaucratic answer, as below! Between core teams, steering committees, scrums (?), extended teams, and Champions…is there time for anything else?
From: <Redacted Big Wheel>
Sent: Monday, March 29, 2010 12:11 PM
To: <Redacted Big Group>
Subject: RE: February Product Target Alignment Touch Base
<Redacted>,
The core team is different than a steering committee in that its vision is more based on self-managing teams and alignment within the core contributors from each of the stakeholder teams, but without the need for senior leaders to be present for some potential approval.
There is a deck on core teams that will lay out the rationale etc. for the product core teams, which is almost ready to be shared. In the meantime, we began to try out the core team idea with a few programs where there seemed to be a need.
Over time, many of the steering committee meetings became stale and unproductive, although they started out very well. The focus seemed to become on whether or not SMT were present in order to be aligned with or approve what the team had already vetted and determined was the right course of action. The meetings became increasingly paralyzed as attendance became les regular in least in some of the steering committees.
Core teams are meant to be cross-functional and self-managing teams that are empowered to solve problems at that level whenever possible, to manage risks and issues early, to be proactive on a host of issues that might not normally be raised but at an executive review. At that point, the question would be, “Who is managing this stuff that it had to come here to be exposed?”
The amount of executive direction needed should decrease with the existence of a forum where all key team members can be brought up to speed on planning, releasing, managing issues, GTM, sales impediments, etc. Issues can be resolved there instead of in some executive deep dive where it becomes apparent that we all are not in sync.
Changes to roadmap, significant requests for additional funding, large changes in plans, new partner/vendor relationships would need to get approval at PRB or where appropriate an Executive Briefing.
This also differs from the Champion model, though the Champion model and core teams can be complimentary. The issue with the champion model from my research is that it is primary based on individual roles. The Exec Sponsor, the Champion, and the Operating owner and there is less of a cross-functional view. So, if the operating owner doesn’t engage well with the rest of the team, all kinds of disconnects seems to be the result. The core team has as its main principal that the product is managed with all stakeholder views being represented in decisions, raising concerns, resolving issues etc..
The core team is also different than the scrum team or even scrum of scrums, which in the scrum framework tends to focus on development. This could be thought of as an Extended team with a focus on development and managing the Technology deliverables.
As for attendance, I suggest at a minimum, the product manager, the product marketing manager, the Tech BA and/or PM, channel reps, Tech support and others on and as needed basis. Gotta run. More later,. ______________________________
From: <Redacted Little Guy>
Sent: Monday, March 29, 2010 8:45 AM
To: <Redacted Big Team>
Subject: RE: February Product Target Alignment Touch
Base
We talked about core team meetings on Friday, I have a
question — Is there any difference between core teams and steering
committees?
_____________________________________________
From: <Redacted Gal>
Sent: Friday, March 26, 2010 3:11 PM
To: <Redacted Big Group>
Subject: RE: February Product Target
Alignment Touch Base
Thanks to all who attended our Product
Target Alignment Meeting. Here are the action items from the meeting:
<Redacted Sixpack Guy> : We need to understand the Balboa
vs. HOL breakout. Not sure if this is relevant to the stakeholders for
this report.
stakeholders to discuss ways to further promote the product and
capitalize on the product’s high customer satisfaction rates
questions in this report with <Redacted Team Member Names>.
network, determine if something is “broken” with the distribution
channel strategy
customers and recommend an action plan to mitigate for future migrating
customers
<Redacted Guy I Saw at SXSW>: Look into price elasticity for
mobile. Will a lower price point get us into a top 25 list?
—–Original Appointment—–
From: <Redacted Gal>
Sent: Tuesday, March 16, 2010 2:56 PM
To: <Big Redacted Team>
Subject: February Product Target
Alignment Touch Base
When: Friday, March 26, 2010 1:30
PM-2:30 PM (GMT-06:00) Central Time (US & Canada).
Where: <Redacted Conference Room>
<Redacted Dial In Information>
<< File: <Redacted Filename>
>>
Hi Everyone -
This is the second pass at a Monthly
Product Target Alignment Meeting. <Redacted Sixpack Guy>
Product and Channel shortly.
Just a reminder around process:
When you receive the February actuals
from <Redacted Sixpack Guy>, please meet with your core teams (Product Manager, Product
Marketing Manager) to discuss. Product Managers: you are responsible for
coordinating.
During the meeting, we will discuss what
is going right, what is going wrong. Come to the meeting with questions
or ideas in ways we can improve our product portfolio performance.
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